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ZMCL’s English News Channel To Launch In Feb–Mar: Subhash Chandra

Subhash Chandra-promoted Zee Media Corporation Ltd (ZMCL) is planning to launch its proposed English news channel towards the end of the current fiscal. “The channel ...

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BARC Commissions India's Largest Universe Estimation Study

The study to be conducted by Nielsen, will aid panel expansion for television measurement, and aim to be a ready reckoner for MARKETERS  and advertisers. The Broadcast...

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TAM-BARC JV: News Broadcasters Pleased With Single Currency, Increased Sample Size

News broadcasters welcome the merger of TAM and BARC, appreciative of a more consolidated and stronger currency that will emerge out of it as well as the increase in the nu...

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Twitter, Google Beware: Instagram Opens API For Advertisers

More than 3 years after being acquired by Facebook for $1 billion, one of the most popular social photo sharing networks is taking the first steps towards independence and ...

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TV

True Review TV - A New Hope, Old Guard

Ek Nayi Ummeed Roshni, Life OK?s 8 pm newbie is already impressing audiences, much the same way as Mahakumbh. It?s a fresh looking show in terms of visuals, new faces share...

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Gender

It’s Time That English News Media Stops Being Sexist.

The news channels keep debating about how women get a raw deal in our country. How India is a male-dominated society. Anchors and activists get your blood to a boil, an Arn...

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Prannoy Roy Trashes ‘Tsunami’ Of Tabloid Journalism

Blasting the trend of ‘tabloidisation’ of Indian news channels, NDTV co-founder Dr Prannoy Roy has said that the credibility of TV news channels is at stake and...

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“Broadcasters Need To Stop Relying On Advertisers For Revenue”: Sameer Nair

Broadcasters need to stop relying solely on advertisers as their main source of revenue. Moreover as digitisation reaches the third phase, it is imperative to for them to c...

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TV industry heading for a rating-dark period

The television broadcast industry is heading for a rating-dark period. While the door will shut for TAM Media Research, BARC?s entry will possibly happen in April this year...

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Hollywood

Adverts for women: The gender agenda

A new marketing campaign by Always is the latest to stress the importance of a woman’s appearance. Natalie Haynes looks at whether this is a positive strategy –...

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